How to Create Your Record Label’s Mission Statement

Creating a mission statement may seem daunting, but it’s surprisingly simple. Follow these steps to craft one that resonates with your vision:

1. Brainstorm the Basics

Start by answering these three questions:

• WHAT: What does your label aim to create, release, or present to your audience?

• HOW: How does your label uniquely deliver or operate? What’s your unique approach?

• WHO: Who are your ideal fans or community? What do they value?

Take some time to jot down ideas for each question. Don’t overthink it—this is just a starting point.

2. Summarize Your Answers

Once you’ve brainstormed, distill your ideas into concise phrases for each category:

• WHAT: A few words summarizing what your label creates.

• HOW: A short description of your unique approach.

• WHO: A clear definition of your target audience.

3. Write Your Mission Statement

Combine your answers into a single, active sentence starting with “To.” For example:

"To create happiness by providing the finest entertainment to everyone, everywhere." (Disney)

For your label, it might look like:

"To produce first-time vinyl pressings of digitally-recorded new-age jazz for fans of 90s adult contemporary elevator music."

4. Refine and Reflect

Your mission statement should be clear, specific, and actionable. Avoid vague or passive language, and make sure it aligns with your long-term vision.