Podcasts provide a unique opportunity to showcase the behind-the-scenes work that goes into making music and being a label.

By sharing this type of content, indie labels can build a stronger connection with their listeners, who will feel like they are getting an inside look at the creative process.

Additionally, podcasts are a relatively low-cost and low-risk way to experiment with different types of content and promotional strategies, allowing labels to be more agile and adaptable in a rapidly changing industry.

Starting a podcast can be a powerful tool for indie labels looking to differentiate themselves and build a loyal following…

Let’s look at 5 things to keep in mind when producing a record label podcast.

1. Objective

Record labels should start their own podcast because podcasts are incredibly popular and provide a unique opportunity to connect with their audience.

By creating a podcast, a record label can establish a marketing touchpoint with their listeners and fans, providing them with engaging content that complements their interest in music.

Moreover, a podcast can give a behind-the-scenes look into the record label's work, providing insights into the creative process, music production, and artist management. This can help build trust and loyalty among fans, while also providing a platform for showcasing new and upcoming artists.

A podcast is an effective way for record labels to engage with their audience, showcase their brand, and promote their music in a fresh and exciting format.

2. Frequency

When starting a podcast, record labels should consider a regular release schedule of either monthly or weekly episodes. While it may be tempting to release episodes more frequently, a consistent monthly or weekly schedule is more sustainable in the long term.

Additionally, a regular release schedule allows the podcast to embed itself into the daily life of the listeners. This makes the show more likely to become a regular part of their listening routine, which can lead to increased engagement and loyalty.

Whether it's a monthly deep-dive into the label's history or a weekly new music roundup, a regular release schedule ensures that the podcast remains fresh and engaging for listeners while also being manageable for the label.

3. Content

When creating a podcast, the label should consider producing evergreen content that appeals to future listeners.

Some episode ideas can include focusing on specific albums from the label's back catalog or interviewing different drummers or all the songwriters on the label roster...

Each episode should be focused on providing value to the listener, rather than being an indulgent hour for the label's staff.

By creating content that is both engaging and informative, the label can build a strong relationship with its audience, establishing itself as a go-to source for music industry news, insights, and entertainment.

4. Recording

Recording and distributing a podcast has become increasingly easy with the help of modern technology.

There are several platforms available, Anchor, which is owned by Spotify, is actually free and allows users to record, edit, and distribute their podcast. I’ve used Podbean for the Other Record Labels podcast over the past 5 years and they’ve been great!

With dedication and consistency, recording a podcast can be a rewarding and enjoyable experience. So, don't hesitate to get started and start sharing your label with the world!

5. Consistency

One of the most critical factors for the success of a record label's podcast is consistency. It's crucial to establish a regular format and schedule that is sustainable in the long term.

While producing high-quality content is essential, it's equally important to prioritize consistency over quality. Consistently showing up with new episodes on a regular basis is what keeps listeners engaged and builds trust with the audience.

Whether it's a weekly or monthly release schedule, the key is to commit to a consistent format and release schedule. This consistency will help the podcast become a regular part of listeners' routines and establish the label as a reliable source of music industry news, insights, and entertainment.

Don’t over think this!

Start a podcast and let me know when you do, I’ll subscribe!