1. Starting Too Late

The Power of Lead Time

• One crucial aspect often overlooked is the importance of lead time. Begin the conversation with your vinyl pressing representative early in the game, even during the recording phase.

2. Not Having an Objective

Define Your Vinyl Purpose

• Before diving into vinyl production, ask yourself why. Assess if your fan base is truly into vinyl and how this aligns with your release strategy. Understanding the purpose behind pressing vinyl helps you make informed decisions throughout the process.

3. Underestimating the Artwork

The Visual Impact Matters

• Artwork is not just about aesthetics; it affects the entire vinyl experience. Pay attention to CMYK components, consider hiring a professional designer, or explore cost-effective options like plant designers. Your artwork is the first impression – make it count.

4. Poor Audio Files

The Foundation of Quality Vinyl

• Don't compromise on audio quality. Ensure your tracklisting, album length, and audio resolution meet industry standards. Investing time in perfecting the audio files pays off in the richness of the vinyl sound.

5. Forgetting to Do Preorders

Engaging Your Fan Base

• Leverage your fan base by involving them in the vinyl project through preorders. Running a fundraiser or using digital mockups can help gauge interest and fund the production. This not only ensures financial support but also creates anticipation.

6. Failing to Optimize the Entire Package

Enhance the Vinyl Experience

• Think beyond the vinyl itself. Consider inserts, color variants, and local exclusives to make the entire package exciting and valuable. Multiple color options add a unique touch that resonates with collectors.

7. Pressing the Wrong Quantities

Find the Sweet Spot

• Striking the right balance in quantities is essential. Avoid pressing too many or too few records, and be mindful of profit margins. Introduce the concept of overs – a common industry practice – to handle unexpected demands.

8. Not Reviewing Your Test Pressings Properly

Precision Matters

• Properly evaluating test pressings is crucial. Avoid overreacting to minor issues and test on multiple turntables for a comprehensive assessment. Learn from each test and evolve your process to ensure quality control.

9. Failing to Exploit Your Test Pressings

Make Them Work for You

• Test pressings aren't just for quality assurance; they can be valuable assets. Consider selling them ahead of release or on release day as limited signed collectibles, adding an exclusive touch to your vinyl campaign.

10. Not Having a Plan to Sell the Records

Strategic Distribution

• Having a plan to sell your records is as important as producing them. Engage with local record stores, promote your record post-release, and explore partnerships with distributors. Leverage the reach of your pressing plant for added visibility.