Roadblock 1: “I Don’t Know What to Post”

You sit down to post… and nothing comes to mind. What do people even want to see from a label?

My Fix: Use Content Buckets – Choose 3–5 go-to themes/post-types to post regularly.
Examples: Artist Spotlights, Behind-the-Scenes, Merch Releases, Studio Moments, Label News

Your Turn:
List your 3–5 content buckets that contain unique types of content you can do each week.

Example: Monday: Inspirational Quote. Tuesday: Behind the Scenes Video. Wednesday: Promote a Backcatalog Release

Roadblock 2: “I Don’t Know How to Create Content Consistently”

Creating social content can feel like it takes forever—especially when you're not sure what you're doing.

My Fix: Use Templates + Batch Work – Pick one day a month (or a few days to create 6 months of content) to create and repurpose content. 

Your Turn:

• Plan your day of content creation?

• Record 20+ short direct-to-camera videos in one sitting.

• Create backcatalog ads, quotes, using the same template.

Roadblock 3: “I Don’t Know How to Post Content Consistently”

Maybe you have content… but remembering to post it is another story.

My Fix: Schedule Ahead – Use tools like Meta’s Business Suite to pre-schedule a week or month of posts at a time. 

Your Turn:

• Create a online folder that contains all of your created and edited social media posts

• Use Google Sheets to organize each post, caption (use AI to write these) and include a column to indicate if you’ve already posted it

• Make your future work easier when creating the content by tagging, sorting, etc.

Roadblock 4: “I Don’t Know Which Platforms to Focus On”

Trying to be everywhere at once is exhausting—but not if you make it easy for yourself.

My Fix: Create Universal Content – Focus on creating content that can easily be repurposed across tons of platforms, making posting and reposting super easy!

Your Turn:

• Which platforms make the most sense for your label right now and where your audience is currently most active?

• What platforms will allow you to cross post the same content (eg. the same vertical video can be posted on TikTok, Instagram, YouTube Shorts, etc).

Roadblock 5: “I Don’t Know If Any of It Matters”

When you’re not seeing results, it’s hard to stay motivated.

My Fix: Track What Matters – Instead of chasing likes, track engagement, growth, and clicks to your store or artist pages. Just. Keep. Showing. Up.

Your Turn:

• What 2–3 metrics will you track each month to measure your progress?

• Alternatively, commit a few days to creating pre-made content that allows you to post at least 3 pieces of content each week. Just post regularly, and ignore the analytics.

• A brand’s social media presence is like their storefront. It’s most important to look open, active, and approachable to your customers.