The Post-Release Strategy

How to keep an album alive, long after release day!

The power of the “post-release” album strategy…

Watch this video…

How to promote your new releases…

Here’s a few things. to keep in mind when trying to extend the life of your record label’s most recent release.

Tip #1: Take inventory!

Make a list of everything that can be used to promote the new release. This can include things like music videos, behind-the-scenes content, pre-release singles, b-sides, tour dates, etc.

Make this list as big as you can!

Tip #2: Schedule Your Content!

Now that you know what you have to work with, make a plan for how you release each piece of content! No matter how small, or seemingly insignificant! Share things like the album title, release date, new press photos, and artwork!

Check out this chart to help give you an idea on how often you should share content related to your new release…

Tip #3: Keep Creating!

It is also important that your artists keep creating. Their prolific activity will help keep. the momentum going for their latest release!

Encourage them to keep writing songs, posting on social media, sharing their tour experiences, live shows, and have them provide a commentary on their latest release!