1. Product Unboxing Videos

Enhancing the Visual Experience

• In a world dominated by visuals, indie record labels are leveraging the power of product unboxing videos, especially with vinyl records...

• These videos offer fans a sneak peek into what they'll receive, emphasizing the importance of creating visually appealing packages. As most fans encounter a new release visually before they hear it!

• The pressure is on to design packages that are not only aesthetically pleasing but also create excitement when opened. This trend underscores the significance of artwork, vinyl colors, and the overall presentation of physical products.

2. Compilation Series

Building Consistent and Engaging Artist Comps

• A consistent compilation series has become a powerful tool for indie record labels.

• Beyond showcasing your label's artists, consider collaborating with other labels for a broader appeal.

• Whether it's a quarterly, seasonal, or yearly release, the key is a commitment to consistency. Some labels have successfully implemented series like Summer Singles, Seasonal Samplers, or Annual Christmas Compilations.

3. Expensive Product Bundles

Catering to Diehard Fans

• Expensive product bundles are proving to be a lucrative option for indie labels.

• Diehard fans often seek a more exclusive and personalized connection with the music they love. Offering high-tier, premium product bundles, as demonstrated by labels like Fresh Plate and ProgRock.com, taps into this desire.

• Surprisingly, many fans opt for the more expensive options, highlighting the importance of providing unique and premium offerings to your dedicated audience.

4. Creating a New Product

Diversifying Revenue Streams

• Thinking outside the traditional music realm, some indie labels are creating entirely new products.

• For example, Inner Ocean Records ventured into the tech world by developing an audio VST plugin for musicians. Similarly, Catapult Recordings expanded by creating their own digital distribution service.

• This innovative approach not only opens up new revenue streams but also enhances the label's value proposition to a broader audience.

5. Side Hustles

Embracing What is Best for Your Career

• Acknowledging that many label owners operate part-time in the industry is essential.

• Numerous successful indie labels are run by individuals with side hustles outside of music. Whether it's law, retail, programming, teaching, or even retirement, having a side gig can provide stability and flexibility.

• This perspective challenges the notion that a label must be a full-time commitment, allowing owners to explore diverse avenues for personal and professional growth.