Root Rot Records [Interview]
In this episode, I sit down with Zena, founder of Root Rot Records, an independent label championing community and creativity.
We kick off the conversation with a fun and nerve-wracking moment for any indie label: the unboxing of their first vinyl pressing. Zena shares their experience navigating vinyl production and how tapes have been a unique and growing part of their label’s offerings. We also dive into the clever marketing tactics like the “try before you buy” QR code stickers on their tapes.
We explore the meaning behind the name Root Rot Records and discuss how the label’s mission is more than just about releasing music—it’s about creating a home for marginalized communities. Zena talks about how fostering compassion, community, and inclusivity is at the heart of the label's ethos.
Listen to older episodes of our podcast, check out our free resources for independent record labels, or learn how to start your own record label.
