Do Music Videos Still Matter?
In this episode, we dive into the evolving landscape of music videos in the indie music scene in 2024.
We explore the apparent contradiction of music videos losing relevance in an era where video content dominates platforms like YouTube, while music videos seem to have become the "unwanted stepchild" of the video content family. Eric shares his thoughts on why streaming giants like Spotify and Apple haven't pushed music videos as aggressively as they've embraced video content for podcasts.
We also address the practical side of video creation, including the high costs and challenges indie labels face in producing them. Eric shares insights into how some genres—like alternative rock and punk—thrive visually, while others may struggle to translate their sound into a visual medium.
Lastly, we discuss YouTube’s potential as a revenue stream for artists and the missed opportunity of MTV's failure to pivot into the digital age. Could a resurgence of nostalgia bring MTV back into cultural relevance?
I’ve highlighted the most valuable takeaways for you below...
1. Music Videos Are Still Key to Artist Discovery
While many indie labels have pulled back from investing in music videos, Eric argues that they remain one of the most powerful tools for connecting artists with their audience.
A great music video can turn casual listeners into superfans, building deeper engagement with the artist's brand.
2. Streaming Platforms Are Dropping the Ball
Despite the video boom in other sectors, platforms like Spotify have yet to fully embrace music videos.
Eric believes this is a missed opportunity, as music videos have the potential to thrive on curated streaming services, where they could elevate artist discovery and promotion.
3. Variety in Video Content Is Essential
Artists shouldn't feel limited to traditional music videos. Live sessions, animated videos, lyric videos, and behind-the-scenes footage all play an important role in visually engaging fans.
Diversifying video content helps build a well-rounded narrative around an album or song.
4. YouTube: An Under-utilized Goldmine
Many artists aren’t making the most of YouTube, a platform that could generate extra revenue and provide another avenue for fan engagement.
Eric suggests that even basic video content—like song breakdowns or studio performances—can help artists grow their subscriber base and eventually monetize their channel.
5. The Importance of Cohesive Visuals
Eric emphasized how a strong visual identity across all elements—music videos, album covers, and merch—can enhance an artist's brand.
When the visuals all tie together, it creates a more compelling experience for fans.
Listen to older episodes of our podcast, check out our free resources for independent record labels, or learn how to start your own record label.
