labelmates

Community Learning for Ambitious Record Labels

Launch Your Label with Confidence in Just 6 Weeks

A hands-on live cohort designed to guide you through everything from legal setup to marketing your first releases.

Next Cohort Starts Fall 2025.

Every Tuesday for 6 Weeks, Time/Date: Oct 21 - Nov 25, 2025, 12noon EST

Why LABELMATES?

If you’re starting your label (or want to) and feeling overwhelmed by the many moving parts, you're not alone. It’s not just about having passion or music you love — it’s knowing what to do when, who you need, and how to avoid costly mistakes.

With LABELMATES, you’ll get a clear roadmap, expert support, and practical tools so you:

  • Don’t just dream—actually launch

  • Build legal and financial foundations that protect you

  • Find artists who share your vision

  • Distribute and release music effectively

  • Market & grow your label sustainably

What You’ll Get

Over 6 live sessions, we’ll walk you through each core area of starting and running a new record label.

You’ll receive:

  • 6x Weekly 90min Live Group Sessions

  • Private Group Chat

  • 6x Weekly Topic Videos

  • Q&A w/ Industry Experts (Legal, Royalty Management)

  • Members-Only Portal w/ Archived Sessions

  • Limited to ~12 Students

What You’ll Walk Away With

By the end of 6 weeks, you will have:

  • A fully defined vision & niche for your label

  • Legal structure and contracts in place or in process

  • Artist relationships built with clarity of roles & expectations

  • First releases planned (formats, manufacturing, distribution)

  • Understanding of royalty models and financial flows

  • A marketing plan for your release(s) that builds hype & visibility

Who This Is For

This cohort is ideal if you:

  • Started a label in the last 18 months OR are serious about starting one in the next 18 months

  • Want more than theory — you want actionable steps you can apply immediately

  • Prefer live interaction, feedback, and accountability

  • Are ready to invest in your label’s future

  • Meet other label owners

6-Week Intensive

For those who launched a label in the last 18 months,
or are planning to start one in the next 18 months.

6-week intensives for ambitious record labels

next session:

oct-nov, 12pm EST

every tuesday, oct 21- nov 25

success stories

Meet some of the labels that have formed out of our labelmates program

Loihi Records

Hawaiian Avant Garde label

Portal of Eels

Vinyl-focused rock label based in Denver

Free Universe

Brooklyn based indie label

Labelmates is a 6-week intensive program designed for ambitious record labels.

If you have started a record label in the past 12 months, or are planning on launching your new record label in the next 12 months… you’re in the right place in level one… Our level two program focuses on more advanced topics and is geared towards labels who have been active for ~2-5 years.

Who is this for?

How does it work?

Build and grow your record label with a tight-knit group of your peers.

At the same time each week, we meet online to discuss the week’s topic, learn from eachother, and work through. Prior to each meeting, there is a short video to watch preparing you for the week’s topic.

session topics

  1. Goals & Niches

  2. Legal & Setting Up the Company

  3. Branding

  4. Artists, A&R

  5. Manufacturing & Distribution

  6. Marketing & Promotion

What does it cost?

Labelmates cost $745.

Registration cost is paid before the first session and includes the entire 6-week program.
Limited to only 8-12 pre-approved members.

grab your spot

Space is limited to ensure we create a group of record label founders who are at the same stage in their record label journey.

What you need…

  • All 6 weekly sessions are mandatory attendance.

  • Watching the video prior to each session is highly recommended!

  • A commitment to making your label happen this year!

What you don’t need…

  • You don’t need to have it all figure out!

  • You don’t need to have a successful, sustainable record label