How to bring value to your audience.
I want to talk about how to bring value to your record label’s audience…
I think our promotional strategies need to be more than just sharing links…
Instead, we need to consider what motivates people, what resonates with them, and what compliments their lives.
There are a few easy (and free) things we can do as record labels to be better at promoting our releases…
1. Highlight the results.
2. Show the human element.
3. Ask yourself: How am I providing value right now?
I go a lot deeper on the topic in the video below…