Email Marketing for Record Labels
I’m often amazed at how overlooked email is in our industry…
It’s such an old technology, but it is still remarkably effective…
We’re going to talk about the “how-to” in a few weeks, but this week I want to talk about why email is great, and why your label should consider building and nurturing an email list.
Here are 3 things I really like about email marketing…
1. It’s intimate. Most folks give their inbox a higher mental priority than they give social media or other alerts.
2. It’s yours. You always own your email list over the years, regardless of what social platforms come and go.
3. It’s algorithm free. There’s no “boosting” or voodoo magic you have to figure out.