Music Publishing for Record Labels

Here’s what you’ll learn…

• How to start your own publishing company

• The basics of copyrighting original music

• An introduction to royalties and publishing terminology

• An introduction to collection societies (PROs)

• The ins and outs on publisher/writer splits

• How to help your artists with their publishing

*Includes bonus Q&A with Polina Module

*Includes bonus downloads, templates, and resources

Web Design for Record Labels

Here’s what you’ll learn…

• How to create a top-down approach to content

• How to consolidate menu options

• Building a label website in realtime

• How to address the Paradox of Choice

• How to establish a primary destination for your visitors

• SEO basics for record labels

*Includes bonus “SEO Explained” module

*Includes bonus downloads, checklists, and resources

Social Media for Record Labels

Here’s what you’ll learn…

• Social media for people who hate social media

• How to pick and choose platforms

• How to be strategic with your artists’ content

• “The Bare Minimum” approach to social media

• How to effectively review your stats

• How to utilize social media as a record label

*Includes bonus “Communication Strategy” module

*Includes bonus downloads, workbook, and resources

***NEW COURSE JUST ADDED**

Spotify Basics for Record Labels

Here’s what you’ll learn…

• DSP & aggregator basics

• Appropriate lead-times

• UPC and ISRC basics

• User best practices

• Playlist Types and pitching strategies

• Marketing via “passive fans” and “active fans”

*Includes bonus “Spotify for Artists Walkthrough” module

*Includes bonus checklist, onboarding sheet, and notes

***NEW COURSE JUST ADDED**

Bandcamp Basics for Record Labels

Here’s what you’ll learn…

• Bandcamp Best Practices

• Preparing Your Release

• Pitching to Bandcamp Editorial

• Merchandising and Product Visuals

• Promoting Your Releases

*Includes bonus “Bandcamp for Labels” module

*Includes bonus checklist and course slides

***NEW COURSE JUST ADDED**

Sync Licensing for Record Labels

Here’s what you’ll learn…

• The history of sync

• About the major players in sync

• The various types of placements

• Identifying song themes

• How to pitch your catalog

*Includes bonus FAQ Conversation with Scott & Katrina

*Includes bonus checklist, guide and course slides