Simple Music Marketing.

Record Label

Marketing Strategies

Build a professional brand. Create effective release plans.

Be more strategic and intentional with your new releases!

Course Modules

MODULE 1:
Getting Started: Introduction To Record Label Marketing

How to “cut above the noise” with promotions
How not to rely on “hope marketing”
The emotional triggers of music fans…

MODULE 2:
How to Build a Release Plan from Scratch

How to plan your own album/single campaigns
How to do in-house PR (w/ Publicist Jamie Coletta)
How to create and manage promotional content

MODULE 3:
Making the Most of your Recordings

How to prevent albums from being forgotten, post-release
How to amortize the costs and efforts of an album
Learn unique album promotion ideas

MODULE 4:
Creating a Simple and Sustainable Email Marketing Plan

How to send impactful emails to your subscribers
How to easily grow a healthy mailing list
How to create valuable lead magnets to grow your list

MODULE 5:
Improving Your Label's Web Presence and Effectiveness

How to create a visual hierarchy on your websites
How to utilize easy tools to improve your online presence
How small edits can provide big results

MODULE 6:
The Secret to Killer Album Artwork

How to build a brand identity for your album campaign
How to create great, impactful album artwork
How to use artwork to create album awareness

MODULE 7:
The 12 Month Promotional Calendar

How to plan your year in one day
Creating a strategic promo plan for each month of the year
How to be proactive instead of reactive

+ 2 bonus modules on creating a press one-sheet and utilizing Spotify for Artists…

100% Guaranteed!

I really believe in what we’ve put together here, and I’m totally confident that it will help fix your label’s promo problems.

If you try it out, and you’re not 100% thrilled wth the results, just tell me and I’ll refund you immediately.

365 day guarantee. No questions asked. No hard feelings.

What (Real) People Are Saying…

"This course is essential to anybody starting a record label or looking to make theirs more efficient - it's packed with critical information regarding working with artists, prepping releases, marketing... Nothing like this exists out there that I've been able to find."

— Bryan Bruchman, Totally Real Records + The Subliminal Inevitable Show on BTRtoday

“When everything else at the label is a one person operation, having these tools and checklists makes it feel like i have an entire marketing team working with me"

— Chad Golda, Writing Records

“I've been through the first 40 minutes of the first module and that alone was worth the price paid. Can't wait to finish it. I have over 2 pages of typed notes already from it…”

— Nate Womacks, Rising Tide Productions

For anyone working to get a label off the ground, this course is essential. Each module is packed with specific details and tips, both fine and broad in scope, that you can put into practice immediately. Working my way through this class I feel like I’ve saved myself a year of struggle and guessing.

— Galen Richmond, Repeating Cloud

“This course lays out immediately actionable advice, collected from many experts with relevant & recent experience, then sifted through & simplified with a critical eye by more experts, and presented through unique & realistic energy that builds you up. No unsustainable hype here. Scott is a bright light in our industry.”

— Emily Plazek, MIC: Music Industry Connected

A portion of every course
will be donated to
An Instrument For Every Child.

AIFEC’s goals are empowerment and accessibility and to enable all children to experience the joy and benefits of playing music, regardless of their socio-economic position.

Transform the way you promote your releases!

Build release plans from scratch / Get better at pitching to the press
Find unique ways to promote your releases / Promote an album after it’s released!

Photoshop templates, Squarespace coupon, and more

Instructor: Scott Orr

In addition to running his label Other Songs, for the past twelve years, Scott is the host of the podcast, Other Record Labels and has interviewed over fifty label managers and industry experts from SubPop, Mute Records, Jagjaguwar, Ghostly International, Bandcamp, CD Baby, and more.

Instructor: Jamie Coletta

Jamie is a music publicist based out of New York and Los Angeles who’s worked on major label campaigns before starting her own agency, No Earbuds. “I believe in the power of fans, passion, and authenticity above all else, and utilize all of it to find creative new avenues to spread my clients' music and messages.”